Spending Tips

Last week the deputy prime minister announced something like £1.10 for every individual in the UK is to be spent on cycling per year for the next three years. I imagine that planners in Whitehall and the various local authority offices around the country are thinking how best to use this money to make the bicycle into accessible transportation for all. I thought I would compile some suggestions.

1. More car parking spaces

One of the major things which puts people off cycling is the fact that people on bikes have to mix with people in cars, which makes most people feel unsafe when using a bicycle. Spending money on providing more free car parking spaces will give people somewhere to put their cars, helping to reduce the numbers on the roads

2. Motivational advertising

People usually choose the path of least resistance when it comes to travel, both in the mode they choose and the route they take. A handful of advertisements on bus stops, television and radio should be sufficient to overcome this basic core component of human psychology.

3. Showers

When cycling amongst motor vehicles, people tend to want to minimise the speed differential between themselves and other types of vehicle. The fact that this can lead to sweating is a well known factor keeping people off bikes and the logical solution to this is earmark some cash for a fund which will enable employers, schools, pubs, restaurants, post offices, banks and retailers to provide shower facilities for those cycling to their premises.

4. Maintenance

Poorly maintained bikes are a big barrier to cycling, with many new bikes being used only a handful of times before before their owners, mindful of the wear and tear caused to bikes by actually using them consign their bikes to the shed, for no other reason than this.

5. Safety

Safety is a big concern for would-be bicycle users. Unfortunately the roads and the motor vehicles which use them are an unchangeable part of the environment, which we are as powerless to change as the tides or the natural processes leading to the continuous warming of the Earth’s climate. Thankfully we have two powerful solutions at our disposal, polystyrene hats and fluorescent waistcoats. When used together they completely solve al problems relating to safety.

6. Spread it around

Should significant sums of money be spent to significantly improve the experience of people travelling by bicycle on a single major route, or would the same resources be better spread much more evenly across the land? Whilst improving a single route to Dutch standards would significantly increase cycling participation and the safety of those on bikes in one area, it is far better to use the money for thousands of ASLs, sharrows and training places to help people cope with roads whose designs disregard their needs. Spread the money around so everyone benefits, much like pouring a bottle of Ribena into a reservoir.

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